2. What is a
The work begins. Prescript is the time to find out WHAT it is you want to say:
A. WHAT's the message?
B. For WHAT audience?
C. For WHAT effect?
Not until we clearly have your WHAT, can we begin with an effective HOW.
3. What is the
The TREATMENT is a short written narrative of what the finished production will look like -
based on what we heard during the Pre-Script Meeting.
You may approve the TREATMENT as-is, or we can work together to adjust
the concept to be more powerful.